„Direction Metaverse”:
the first Polish book on VR/AR
and AI solutions for business.

It’s a must-have on every innovator’s bookshelf. See for yourself.

Andrzej Horoch, co-owner of Connected Realities and an expert in VR, AR, and AI, provides facts about new technologies, dispels myths, shares his observations, and inspires.

Who is the book “Direction Metaverse” for?

“Direction Metaverse” is a book for those curious about new technologies and the potential of the metaverse, for all who dare to lead innovation and change reality. Written in a direct and enthusiastic manner, it speaks in an accessible and humorous language about complex technologies – explaining how they work and presenting specific VR and AR solutions.

Why read the book?

The author, sharing his knowledge and experience gained from implementing numerous innovative projects for businesses, discusses why it’s worth investing in virtual technologies, presents the most promising solutions to invest in quickly, and those worth taking more time to integrate into your company.
Reading this book will help you start your own innovative project faster and implement it more effectively. Gain a perspective to observe the evolution of technology and better understand the changes that are part of the life cycle of every innovation. Learn how to develop your business by leveraging the opportunities offered by new technologies.

“Direction Metaverse” is a must-have on every innovator’s bookshelf.

What do innovation leaders say about the book?

“Andrzej is the number one player in the field of metaverse in Poland – a visionary creator. I highly rate our collaboration and his competencies.”

Paweł Tuszynski
Orange Innovation

“Andrzej is an expert specializing in AR and VR technologies. Not only does he deliver futuristic solutions, but he also actively educates clients. He talks about the world of immersive technologies with passion and an understanding of business needs.”

Ewelina Danowska-Sugak
Head of Learning Europe and Latin America, Ericsson

“What I value most about Andrzej is his experience and his ability to sell knowledge. It’s a great feat to be an expert who shares knowledge in an understandable, inspiring, and infectiously enthusiastic way. Andrzej is one of those people who engage others with their dedication and passion combined with humor. ‘Direction Metaverse’ is a must-have for everyone – both beginners and advanced users of virtual reality, for amateurs and professionals from large corporations.”

Kamila Zawistowska
Country Head of Talent Strategy, Accenture Poland

“Mr. Andrzej can infect his passion and enthusiasm for new technologies. He excels in the digital world and, with vast knowledge, can take any listener into this world. He is an excellent speaker who explains the intricacies of VR, AR, and Metaverse in an interesting and accessible way.”

Aneta Krosman
Innovation Implementation Manager, Polkomtel

  • What can virtual and augmented reality do?
  • What is the metaverse?
  • How to use the metaverse in business?
  • What can you gain from it?
  • Where to start with introducing the metaverse and what to avoid?
  • How to effectively present a metaverse project to management and other stakeholders?
  • How to effectively transfer key business processes to the metaverse?
  • Which Polish companies are investing in metaverse solutions and how are they doing it? (Based on projects implemented for clients of Connected Realities).From inspiration and education

Join us for a live meeting at the Connected Realities showroom in Warsaw. We regularly conduct workshops on the capabilities of VR, AR, and AI technologies in business, covering HR, marketing, and commerce. The interactive lecture is accompanied by a technology showcase and presentation of projects implemented for large companies. It’s fascinating, visually compelling, and engaging thanks to the latest achievements in virtual technologies. There is also an option to rent VR glasses with demo applications from Connected Realities.

To schedule a show and for more information, please contact us.

Currently available in Polish in print, e-book, and audiobook format. Available for purchase at Empik and other locations.