What innovations are driving real change?
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What innovations are driving real change?

Dear Innovators,

Welcome to the latest edition of the “Innovators” newsletter—your guide to the world of VR, AR, and Metaverse technologies for business. It is a summary of the live programs I host, where I share proven methods for implementing innovative projects together with visionaries from leading corporations.

My name is Andrzej Horoch. I am the co-owner of ConnectedRealities.eu and the author of the book “Kierunek Metaverse.” My passion and profession are creating and implementing breakthrough #VR, #AR, and #Metaverse technologies in large companies.

The latest Innovators podcast “What Does It Mean to Be Innovative in Today’s Business World?” can be watched as a video on our YouTube and LinkedIn profiles. Links and a summary can be found in the next part of the newsletter.

What innovations drive real change?

The answer is simple: those that continuously adapt to evolving needs. This is a process that essentially never ends. That’s why it’s important to understand that working with innovation is a “continuous cycle of awareness of needs.” This applies to the entire company and to ourselves—our relationship with technology, your clients, and your colleagues. In the latest episode of the Innovators podcast “What Does It Mean to Be Innovative in Today’s Business World?”, I discuss key aspects of innovation in the context of technology and business, including:

  • The definition of innovation and its importance in today’s world.
  • The role of technology in business transformation.
  • The importance of the cycle of awareness of needs, which involves identifying challenges, implementing technology, and gathering feedback from users.

Of course, I also encourage you to actively seek out innovative solutions that may benefit you in your professional work—develop your own innovation strategy 🙂

P.S. We’ve tested vertical video transmission for your smartphones. Just click the image, and it will adjust to your screen.

Innovators: “What Does It Mean to Be Innovative in Today’s Business World?”—Summary

Cykl uświadamiania potrzeb

The stages of awareness of needs in the context of implementing technology involve several key steps:

  • Identifying challenges: The first step is understanding the challenges within the organization. This helps determine what technologies may be needed to solve them.
  • Implementing technology: Next, the technology is handed to the users, who learn how to use it. This is a key stage because users need to understand how to integrate the new solution into their daily tasks and explore new possibilities.
  • Generating new needs and ideas: Once users have mastered the technology, they begin thinking about how it can be developed further and what else might be useful. This leads to gathering feedback from users.
  • Iteration and development of the solution: Based on the feedback, the technology is improved and adapted to users’ needs, and then it is handed back to them.


💎 This process is cyclical and essentially never ends, as both needs and technologies are constantly evolving. Understanding the process and following its path significantly increases the chances of building innovations that drive real change. After all, if innovations were easy to implement, they wouldn’t change much 🙂

For more, I invite you to listen to the podcast!

What else is worth knowing?

  • You can purchase my book “Kierunek Metaverse”, available in stores like Empik. You can choose from a printed version, audiobook, or e-book. I greatly enjoy the reviews I receive from you.
  • Here you can sign up for tests of our VR solutions tailored to the specific needs of the companies you work for. We can send you VR glasses or meet in person for an inspirational session. I highly recommend it!
  • On September 7th, I will be a speaker at TEDxLublin, held at the Old Theater in Lublin. Wish me luck, and if you’re in the area, you’re welcome to join. More information is available on Facebook.
  • You can also invite me to conduct an inspiring workshop on VR/AR/Metaverse technologies, innovation implementation, and employee engagement in change. Write to me on LinkedIn.
  • Let’s get to know each other better. Listen to my dynamic interview on RMF FM, where I talk about the secrets of effective innovation work, explain what the Metaverse is, and how new technologies work.